What is International Business ?
We call those International that are not restricted by geographical or political boundaries. Hence business operations without geographical boundaries, i.e., global commerce and the Internet have made the world smaller, but far more competitive. So one deals with terms like international business, multinational, transnational, globalization, multi domestic and the global marketplace very often. This arena along with the traditional export and import industry provides pathway to a multitude of careers.
It can be well imagined that international business success requires more business acumen than managing a domestic enterprise. The traditional business functions and values are there to be managed, but one also must understand and work from a global perspective that adds politics, culture, monetary variables, time, and distance to the international business management equation. There is also international marketing which is simply the application of marketing principles to more than one country.
